The major focus of Bank Jago’s 2021annual report revolved around their Hero App based on Bank Jago’s persona of “everyday hero” where they want to be a hero for everyone, especially the younger generation that needed a trusty bank that really speak and understood them. It is Bank Jago’s vision to help them break their boundaries and reach their dream as high as possible, especially their financial goals. The challenge was in translating “Financial Maturity” and “Breaking Boundaries” as this year’s JAGO Annual Report theme into a creative concept.

The full AR concept is “Financial Maturity and Breaking Boundaries tailored in one, Bank Jago for everyone.” We pictured the users of Bank Jago as the main focus on the cover. Elevating Bank Jago’s millenial users who rely on Jago in their everyday. Through various features, Jago supports varied range of groups, one of them is Small Business Unit (SBU). The theme “Breaking Boundaries” is implemented through this approach by showing how Jago provides conveniences for (SBU) to develop their business by managing their financial needs with Jago.