Lazuardi, Indonesian for lapiz lazuli known for its brilliant blue color, represents the children like precious gems that must be guarded for a bright future. With several schools established by the Lazuardi Hayati Foundation since its conception in 1994, the shift away from its title as a global islamic school notes a return to the true islamic value of compassion.

A rebranding was needed to strengthen Lazuardi’s brand image. Through a thorough and cohesive visual communication, Lazuardi will be able to showcase and symbolise the story behind their shift into a “Global Compassionate School.”

Maintaining the Lapiz Lazuli blue and elements from the existing logo, The new logo is simplified and reconstructed increase legibility when applied on any size and layout.